Many clients ask how long does it take to build a 100,000 follower account? 200,000? 50,000? 1 million? The general answer is several months to years to achieve these followers amount. Building a loyal Instagram follower base from scratch takes a lot of hard work, time, and patience, which is why many businesses decide to take a shortcut and simply buy Instagram accounts. We are going to give you 5 tips to think about before you do that to make sure you’re aware of all the risks and potential pitfalls that may come from that.
Instagram is one of the best social media channels for advertising and building your brand in all industries – fashion, fitness, food, music, personalities – you name it there is probably a group of Instagrams out there for it. More than half of Instagram users learn about a product or service on this social network. This is a staggering number considering the fact that since there are over 500 million users and one of the few platforms to still growing (Facebook and Twitter has almost no growth of new users).
From Hootsuite – there are over 25 million business profiles on Instagram meaning great opportunity for Business to Consumers and Business to Business relationships. An astounding 80% of Instagram Followers follow a business on Instagram. Over half of time, an Instagram user takes action after visiting a post.
Now that may sound great, however Instagram’s algorithm for which profiles get more visibility on the platform is favorited to the profiles which has already good to great engagements. While the ones with poor-er results are left with limit opportunities such as buying ads and slowly building their follower base.
Luckily, to overcome these obstacles is buying Instagram accounts, Let’s explain what a buyer should consider beforehand:
- Buying an Instagram is not equivalent to Buying Users
In our experience, the Instagram users you buy are usually fake accounts made to look real and cannot perform any actions as the platform you bought it from tell its what to do. So let’s cut to the chase – don’t buy followers. Chances are they are not real and even if they are, people can tell a difference between paid and genuine engagement. In the long run, bots can make you look stupid and seriously harm your brand’s reputation and engagements on post.
2. Have a solid marketing strategy
When buying an Instagram, keep in mind that each purchase of this type is a risk like any business purchase or investment. You are investing or purchasing a new marketing tool for your business or brand. To be frank, one can buy an Instagram with most genuine and successful Instagram account won’t bring you results if you’ve haven’t done any research on the industry or how content works. There is no quick and easy money so make sure you have a solid marketing strategy ready to reach max potential when taking over an Instagram Account.
3. Don’t be afraid to ask for help
Many businesses and brands approach us when buying an Instagram Account but have no experience in working or managing Instagram Account. They usually try a few ideas and give up way too early to see any real results. We recommend asking for help from Experts like us and other Instagram Bloggers to see what they’re doing to understand the platform and it’s users. With a few good tips, we’ve seen accounts audience and engagement grow and eventually get return on their investment. There are many growth hacks and tips, so don’t be ask to ask and find out. Here’s an example from medium.com of someone finding a niche and growing their account to eventually making income: https://medium.com/the-mission/how-to-monetize-your-instagram-account-7b13ce4b300d
In conclusion, buying an Instagram is far from a sure-win but it’s definitely a first step in the process.